A Website – Is it really what your business needs?

Author:  Nola Young

Thinking that your business should have a Web site?

Before you go looking for a Web developer (an individual or company that will create the site for you), make sure you know what questions to ask and what to look for. It’s important to get answers and information that address the specific needs of your business.

Two questions to ask yourself: “Why do I want a Web site?” and “Is a Web site the answer for me?” If you can’t answer these yourself, a Web developer can help. Together, you can focus on finding that primary intent, then determine if a site makes sense.

Starting a small business Web site can cost from $1,000 to $6,000 and there is also monthly hosting and/or maintenance fees. This is a significant investment, so you want to be sure it will achieve your goals.

The next step is to determine your audience.

Study the demographics of your target market. Then look as well at the secondary market – the people outside your primary market who would also be interested in your product or service. Would people in either of these groups search the Web to try to meet their needs?

If the answer is yes, congratulations! A need for your Web site does exist.

Now you’re ready to plunge into the world of Web-site technology. In the months ahead we’ll look at several issues you will want to explore. Undoubtedly, you will have many questions.


Nola Young is the president of KW Digital Solutions. Send your comments or questions by email or call 519-741-7641.