Digital Marketing Strategies in an ever-changing digital landscape

Author:   Nola Young   Date: March 22, 2016 Navigating and understanding the web and social media opportunities for marketing your business online is increasingly difficult in the ever-changing digital landscape.  How do you keep up with all of the changes and howRead More

Electronic Paper offers precise results

Author:  Nola Young One of the major problems facing the development of the Internet today, is compatibility. People around  the world use the Internet with the aid of several different kinds of software and the Internet itself consists of hundredsRead More

Online Registration Forms

Author: Nola Young A client recently asked for advice in setting up an on-line registration form. The Scenario: He has an existing, in-house, custom database and wanted to know what would be involved in creating an on-line registration form thatRead More

Business sites should use ethical processes

Author: Nola Young Last month, I discussed some of the on-line promotion techniques used by virtual businesses to help increase sales. I addressed the common, above-board practices that are used to draw positive attention to a business Web site. Unfortunately,Read More

Video Conferencing – one way to cut travel expenses

Author: Nola Young   The Scenario:  A client of mine has offices located across Canada (in Montreal, Toronto and Calgary) and in Australia. The principals of his organization must meet on a regular basis to discuss business details. All thatRead More

Do you have a strategic Internet marketing plan?

Author: Nola Young You want to be on the Internet and you’ve just hired a Web designer to create your site. But, have you taken time to develop your marketing plan? Maybe you already have a Web site. But, isRead More

Improve the Performance of your Website

Author: Nola Young   The performance of a Web site is dependent on a number of variables: the hardware, operating environment, and bandwidth of the server. Performance also depends on the client site with respect to browser versions, operating environmentsRead More

Business owners struggle over misuse of the Internet

Author: Nola Young Last month, I discussed some of the on-line promotion techniques used by virtual businesses to help increase sales. I addressed the common, above-board practices that are used to draw positive attention to a business Web site. Unfortunately,Read More

404 Errors – they could be costly mistakes

Author: Nola Young The Scenario:  You want to do some online shopping so you bring up your favourites and click on the entry you want to go to. But, when you get to where the site is supposed to beRead More

Find out if you are being tracked on the Web

Author: Nola Young Have you ever researched information on a travel Web site only to discover that for the next few months you start to receive several unsolicited e-mails related to travel? You may have thought it was just aRead More