5 Strategies to Maximize Your Success with Google Ads in 2023

By Nola Young on July 18, 2023 Today, I want to address a common question that arises when running a Google Ads PPC (Pay Per Click) campaign: “Why has there been a sudden decline in leads?” It’s crucial for any Google Ad Pay Per Click Campaign Manager to consistently generate leads and achieve satisfactory conversion rates. However, challenges may arise in maintaining a steady flow of leads. In this article, I will discuss five strategies to help you overcome these obstacles and maximize your success with Google Ads PPC in 2023.

1. Define Clear Goals: Setting goals is essential for tracking and measuring the success of your campaigns. Determine what you want to achieve with your Google Ads campaign. Do you aim to increase brand awareness, drive website traffic, generate leads or sales? Once you identify your goals, set up conversion tracking to monitor actions that align with your objectives. Consider any action taken by a user who clicks on your ad as a conversion.


2. Optimize Your Campaign Setup: Establishing a solid campaign structure is critical for effective Google Ads management. Organize your campaigns and Ad groups based on similar targets. Aligning Ad Groups with the client’s website navigation menu or creating meaningful keyword groups can be beneficial. Aim for granularity in your ad group and keyword grouping to ensure targeted and relevant ads.


3. Select High-Quality Keywords: Utilize tools like Google’s Keyword Planner to build effective keyword lists. Align your chosen keywords with the content on your website or landing pages. This alignment enhances your Quality Score with Google, reduces Cost per Click (CPC), and improves ad placement on the Search Engine Results Page (SERP). Additionally, maintain a negative keyword list to exclude irrelevant terms and prevent paying for clicks that don’t align with your brand, products, or services.


4. Craft Compelling Ads: Writing high-quality ads is crucial for enticing users to click and visit your website or landing page. Effective ads should include headers, descriptions, snippets, callouts, site-links, and a strong call to action. Mastering the art of ad creation is essential to the success of your campaigns.


5. Regularly Optimize and Refine: As Campaign Managers, ongoing optimization and refinement are necessary for achieving consistent lead generation. Conduct regular audits to identify areas for improvement. Some ads may appear more frequently than others due to their relevance to your website and landing pages. Optimize your ads and keywords based on performance data. Leverage Google’s keyword planner to discover new keywords and evaluate their potential performance.

In conclusion, sudden drops in conversion rates can have various causes. However, with thorough upfront planning, you can mitigate these issues proactively. Regular optimization and maintenance of your Google Ads account will help you quickly identify and address any performance issues, ensuring you get back on track.

Nola Young Owner, KW Digital Solutions Phone: 519-741-7641 Email: nola.young@kwdigitalsolutions.com

If you or someone you know is interested in advertising through Google Ads PPC (Pay Per Click), feel free to contact us for a complimentary consultation.