Google Ads PPC (Pay Per Click) 5 Strategies to maximize your success in 2020. By Nola Young on Jan 24, 2020 Yesterday a client asked a question about her Google Ads PPC (Pay Per Click) campaign that I thought was a good one to share on my blog. She asked, “There have been consistent daily …
5 Strategies for Google Ads (PPC) Success in 2020 Read More »
Author: Nola Young Date: April 19, 2016 Digital Marketing practices have increased whereas traditional marketing practices have fallen significantly. For years, advertising your business or product through traditional means, i.e.; print advertising, direct mail, radio, newspaper, flyers, brochures, yellow pages, were the norm, and we had become very accustomed to it. Some of these methods still …
Author: Nola Young Date: April 3, 2016 A client recently asked if I knew what website platform would best allow him to showcase his business and products on the Internet. He had seen advertisements during the Super Bowl show about WIX and he had also heard that WordPress was another good alternative. He asked if …
Author: Nola Young Date: March 22, 2016 Navigating and understanding the web and social media opportunities for marketing your business online is increasingly difficult in the ever-changing digital landscape. How do you keep up with all of the changes and how do you know which direction to go for your business? Here are some basic steps …
Digital Marketing Strategies in an ever-changing digital landscape Read More »
Author: Nola Young One of the major problems facing the development of the Internet today, is compatibility. People around the world use the Internet with the aid of several different kinds of software and the Internet itself consists of hundreds of different types of computers running dozens of different kinds of software and operating systems. …
Author: Nola Young A client recently asked for advice in setting up an on-line registration form. The Scenario: He has an existing, in-house, custom database and wanted to know what would be involved in creating an on-line registration form that would update his in-house database. And, more importantly, if it made sense to do so. …
Author: Nola Young Last month, I discussed some of the on-line promotion techniques used by virtual businesses to help increase sales. I addressed the common, above-board practices that are used to draw positive attention to a business Web site. Unfortunately, there is another side to the on-line advertising game. One where unethical tactics are used …
Author: Nola Young The Scenario: A client of mine has offices located across Canada (in Montreal, Toronto and Calgary) and in Australia. The principals of his organization must meet on a regular basis to discuss business details. All that air fare can sure add up. Question: What is needed for video conferencing and how …
Video Conferencing – one way to cut travel expenses Read More »
Author: Nola Young You want to be on the Internet and you’ve just hired a Web designer to create your site. But, have you taken time to develop your marketing plan? Maybe you already have a Web site. But, is your site meeting your expectations? Perhaps, it’s time to look at your Strategic Internet Marketing …
Do you have a strategic Internet marketing plan? Read More »
Author: Nola Young The performance of a Web site is dependent on a number of variables: the hardware, operating environment, and bandwidth of the server. Performance also depends on the client site with respect to browser versions, operating environments and connection speed. If Web pages only contained static, HTML performance wouldn’t be so much …
