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Digital Marketing vs Traditional Marketing (How marketing has changed and what it means to your business)

Author:   Nola Young   Date: April 19, 2016 Digital Marketing practices have increased whereas traditional marketing practices have fallen significantly.   For years, advertising your business or product through traditional means, i.e.; print advertising, direct mail, radio, newspaper, flyers, brochures, yellow pages, were the norm, and we had become very accustomed to it.   Some of these methods still …

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WIX vs WordPress

Author:   Nola Young   Date: April 3, 2016 A client recently asked if I knew what website platform would best allow him to showcase his business and products on the Internet.    He had seen advertisements during the Super Bowl show about WIX and he had also heard that WordPress was another good alternative.   He asked if …

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Digital Marketing Strategies in an ever-changing digital landscape

Author:   Nola Young   Date: March 22, 2016 Navigating and understanding the web and social media opportunities for marketing your business online is increasingly difficult in the ever-changing digital landscape.  How do you keep up with all of the changes and how do you know which direction to go for your business?   Here are some basic steps …

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Online Registration Forms

Author: Nola Young A client recently asked for advice in setting up an on-line registration form. The Scenario: He has an existing, in-house, custom database and wanted to know what would be involved in creating an on-line registration form that would update his in-house database.  And, more importantly, if it made sense to do so. …

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