Digital Marketing vs Traditional Marketing: How Marketing Has Evolved in 2023 The Evolution of Marketing: Digital vs. Traditional in 2023 Author: Nola Young Date: July 19, 2023 In recent years, the significance of digital marketing has continued to grow, while traditional marketing practices have seen a significant decline. Gone are the days when print advertising, …
About Us Author: Nola Young Date: Updated March 22, 2023 Navigating and understanding the web and social media opportunities for marketing your business online is increasingly difficult in the ever-changing digital landscape. How do you keep up with all of the changes and how do you know which direction to go for your business? Here are …
Digital Marketing Strategies in an ever-changing digital landscape Read More »
Author: Nola Young You want to be on the Internet and you’ve just hired a Web designer to create your site. But, have you taken time to develop your marketing plan? Maybe you already have a Web site. But, is your site meeting your expectations? Perhaps, it’s time to look at your Strategic Internet Marketing …
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Author: Nola Young The Scenario: You want to do some online shopping so you bring up your favourites and click on the entry you want to go to. But, when you get to where the site is supposed to be located, you find out it’s not there anymore. Instead you get a 404 Error. The …
Author: Nola Young Scenario: You’ve made an investment in a Web presence and you are wondering what kind of activity it is getting. Question: How do I measure Web site activity and what is the difference between hits, page views, and user sessions? Answer: There is often much confusion with respect to understanding the traffic …
Author: Nola Young Often, I am asked which Internet Service Provider (ISP) I would recommend to host a company’s Web site. The answer is not simple. In fact, it requires careful consideration. When evaluating your current Web host or shopping for a new one you should consider the following: What are the setup costs? (Those …