Author: Nola Young Last month, I discussed some of the on-line promotion techniques used by virtual businesses to help increase sales. I addressed the common, above-board practices that are used to draw positive attention to a business Web site. Unfortunately, there is another side to the on-line advertising game. One where unethical tactics are used …
Business owners struggle over misuse of the Internet Read More »
Author: Nola Young The Scenario: You want to do some online shopping so you bring up your favourites and click on the entry you want to go to. But, when you get to where the site is supposed to be located, you find out it’s not there anymore. Instead you get a 404 Error. The …
Author: Nola Young Have you ever researched information on a travel Web site only to discover that for the next few months you start to receive several unsolicited e-mails related to travel? You may have thought it was just a coincidence. Not likely. Chances are you were being tracked by a tracking network. Sites that …
Author: Nola Young It’s no secret that the Internet is changing the way in which we interact with business, people and the world. The vast market opportunities of the Internet are enticing companies to extend their business processes to the World Wide Web, so that they can offer their products or services, not only faster, …
Author: Nola Young Have you ever researched information on a travel Web site only to discover that for the next few months you start to receive several unsolicited e-mails related to travel? You may have thought it was just a coincidence. Not likely. Chances are you were being tracked by a tracking network. Sites that …
Author: Nola Young If the feedback I received after my last column is an indication, it’s clear consumers are very concerned about Internet privacy issues and about the apparent lack of government legislation to protect them. Estimates of business-to-consumer e-commerce vary widely, but some projections suggest Canadians will spend $8.5 billion to $17 billion on …
Author: Nola Young The Scenario: Internet addresses have become the subject of great controversy. Known as domain names, they are highly-valued commodities. The Internet has become a dog-eat-dog world of companies registering and buying domains, at any cost, to eliminate the competition. If you are considering establishing an online presence, with your own domain name, …
New Canadian Internet Agency now handles .ca registrations Read More »
Author: Nola Young The evolution of the Internet has shown us that static Web sites are really just brochure- ware. Though many still feel it is important to showcase your products and services via an electronic brochure, others are embarking on e-process solutions that include Content Management Systems (CMS) and company portals (formally known …
Internet solutions that automate business processes Read More »
Author: Nola Young If you think your company is taking into account the vast opportunities that the World Wide Web can give your business, just by having a Web site, you may be sorely mistaken. A static Web site is just that, unless you take the approach of building a virtual business. Then you should …
Author: Nola Young Scenario: You’ve made an investment in a Web presence and you are wondering what kind of activity it is getting. Question: How do I measure Web site activity and what is the difference between hits, page views, and user sessions? Answer: There is often much confusion with respect to understanding the traffic …
