Author: Nola Young Date: March 22, 2016
Navigating and understanding the web and social media opportunities for marketing your business online is increasingly difficult in the ever-changing digital landscape. How do you keep up with all of the changes and how do you know which direction to go for your business? Here are some basic steps you should consider when determining your online digital presence and marketing goals.
Signing up for social media accounts is free of charge but if you want to promote yourself and achieve results with specific target markets, you will have to spend time and money for paid promotions, and for creating and maintaining results-oriented online marketing campaigns. For example, some sites will let you buy followers or paid likes. The key to understanding this, is that digital media platforms will give you marketing opportunities that you would not get from traditional print advertising. The difference is in its ability to be instant, repetitive and interactive, meaning you can engage your audience, gain trust and credibility by communicating one-on-one or to groups as a whole. Online digital messages to your audience is more direct, personal and less generic than its print-media counterpart. Here are some digital platform examples and audience opportunities:
After determining your objectives (end results) and platforms you intend to use to distribute your message, the next step is to develop a marketing campaign(s). A couple of strategies to follow are:
KW Digital Solutions is here to assist. We can create your digital sites, your strategies, your campaigns and deliver and maintain your online digital communications. Call us for a free evaluation of your online presence and sign up for our free E-BIZ newsletter and keep up to date on the latest trends and tips for achieving and maintaining your strategic Internet marketing goals.
There are a variety of software that make this process easier, such as Hootsuite, Nimble, Mail Chimp, Constant Contact etc., but there are costs involved and a steep learning process. If you have staff on hand that are dedicated to your web and social media marketing efforts then you are off to the races, however, if you are in need of a helping hand, KW Digital Solutions is here to assist. We can create your sites, your strategies, your campaigns, and deliver and maintain your communications for you.
Marketing your business online is not a one-time event. If you look at it this way then your sites will just become stagnant, and your company will rank lower in the search engines thereby giving way to your competitors to make faster advances on your potential clients. Don’t forget to nurture your leads, and keep them coming back for more. You will need to track your audience activities and maintain a database of their contact info and interests.
KW Digital Solutions can help you determine digital media marketing strategies that will maximize your investment and make it easy for you to achieve your online goals.