Writing for the Web

Writing for the web is not like writing for print materials. Knowing how to write for the web is critical to how your site is perceived and used by your intended audience.

Good Web writing makes a site usable. Training content administrators on how to curate content for the Web is a critical component for making sites that people love.

Many studies have proven that the average attention span of your website visitor is very limited, so you will need to write content that allows users to find what they need, understand what they have found and then use it to meet their needs.   Web users typically scan for information and if they don’t see what they are looking for in a few seconds they will leave, so it is critical that you do this well.

Step One – Identify your Target Market task list:

It is important to identify your users top tasks, to ensure that your site accomplishes those tasks.   Make sure you do your research to understand what your target market would be looking for.   Knowing these will help you identify what items to place in your menu items and what content to feature on each page.   KW Digital Solutions will work with you to create a site structure (called site mapping) that will contain the content you want to present to your visitors.

Step Two – Write Web-Friendly Content:

It’s important to target your audience when writing for the web. By knowing who you are writing for, you can write at a level that will be meaningful for them.    Content should be written with an active voice and use short words, sentences and paragraphs.   You should write for a younger grade level.

KW Digital Solutions can help with your content, either by editing your information or by writing it for you.   Call us now for a quote and lets get started!  519-741-7641